Bring me sunshine!

I was told about this in the morning and hoped to squeeze it in – a PR stunt where a massive glowing “sun” (lit up balloon ball thing) was due to “rise” at dawn and “set” around 7.30pm in Trafalgar Square. All in order to radiate a warm glow to bring happiness on (alledgedly) the most depressing day of the year. They were even laying on deck chairs.

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Now I’ve become a little cynical about PR stunts and I am also beginning to get fed up about being the last to find out about fun or amazing things happening in London, but I decided to make the effort to brave the chill wind and set off about 6pmish. I even read about it in the Evening Standard whilst I was en route…

Well, I have to say I was pleasantly surprised. Very surprised, in fact.

It was a great idea. A big glowing ball of light obviously like a sun near to setting. Loads of people were taking photos of course, some sat gazing whilst chilling in the deckchairs. Lots of smiles, laughter and happiness.

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From a PR perspective this was well-organised and well-publicised. Nicely timed, great idea and loads of branding everywhere. I even got a free bottle – which I drank – (impressed they still had stock) and the field staff were really friendly and represented the brand really well…

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I felt good – content and happy, I’d had one of my five a day and feel warm and cuddly about the brand.

BTW you can “Like” the Tropicana Facebook page and you can win prizes…the glow continues…

More pics on flickr.

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Bring me sunshine!

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